People
Who is this for, specifically?
A free copy-thinking instrument from Build in Public University
Your copy is not broken.
Its six answers are incomplete.
Drop in a piece of writing. The 6Ps evaluator will grade the thinking underneath it and give you three concrete fixes before you send it into the world.
People→Positioning→Promise→Proof→Priority→Process
01 / Put it on the table
What are you about to publish?
0 / 12,000
02 / The instrument
Good copy is downstream of good answers.
Positioning
Why this over the alternatives?
Promise
What changes for the reader?
Proof
Why should they believe you?
Priority
Why act now — if there is a real reason?
Process
What happens after they say yes?
03 / Go deeper
Read the book behind the questions.
Jay Yang's book turns the 6Ps into a repeatable way to think before you write. The page is the instrument. The book is the longer road.
Credit / source post: Jay Yang on X ↗